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Strategies

Learn how to use any of our pre-configured strategies, use our custom strategy builder or override strategy rules at the listing level.

How Does the "Lowest FBA, then Buy Box" Competition Type Work?Not quite sure how this unique competition type works? Let's break this down!
How to Create an Amazon Liquidation StrategyPrice below the Buy Box and set Min prices at breakeven to clear out old inventory
How to Copy/Duplicate a StrategyCreate a copy of an existing strategy with ease.
How to Set a Default StrategyAuto-assign a specific strategy to new listings added to your marketplaces.
What's the Difference Between ROI and Profit Margin?Here's a simple guide on how to choose which method to automatically set your Min and Max prices
Automatically Handling Suppressed Buy BoxesTarget the Buy Box and set your strategy to incrementally reduce your current price to find the reactivation threshold
How to Reprice Differently Against Amazon Merchant Fulfilled (MFN) OffersTreat the Buy Box offer differently, based on their fulfillment type.
Increasing Strategy Performance Using the Maintenance SectionRepricing relative to other eligible offers when you're in the Buy Box
How to Create a Simple Amazon Repricing Strategy Within AuraJump into repricing quicker with Aura's pre-configured strategies.
How Maven’s logic worksHow does Maven behave under different listing conditions?
Making adjustments to Amazon rule-based strategiesQuickly make changes to active Amazon strategies, without starting from scratch.
Maven Best PracticesHow to get the most out of our Maven AI strategy
Making strategy adjustments for Amazon FBM listingsTailor a Buy Box Targeting strategy for FBM listings.
Our Core Three StrategiesBe fully equipped to handle most listing scenarios with our recommended three strategy system
How to Create a Simple Walmart Repricing Strategy Within AuraCreate a simple strategy to begin repricing your Walmart listings.