Strategies
Learn how to use any of our pre-configured strategies, use our custom strategy builder or override strategy rules at the listing level.
10 articles
Written by Dillon Carter

How Does the "Lowest FBA, then Buy Box" Competition Type Work?
Not quite sure how this unique competition type works? Let's break this down!
Written by Dillon Carter. Updated over a week ago
How to Set a Default Strategy
Want to automatically set a default strategy for Aura to use on new listings? Here's how..
Written by Dillon Carter. Updated over a week ago
How to Create a Liquidation Strategy
Sometimes, you just need to move some inventory to make room for more profitable SKUs..
Written by Dillon Carter. Updated over a week ago
How to Copy/Duplicate a Strategy
Want a new strategy without starting from scratch? Here's how to copy a strategy with ease.
Written by Dillon Carter. Updated over a week ago
How to Set a Default Strategy
Want Aura to automatically apply a specific strategy to new listings as they go live?
Written by Dillon Carter. Updated over a week ago
What's the Difference Between ROI and Profit Margin?
Here's a simple guide on how to choose which method to automatically set your Min and Max prices
Written by Dillon Carter. Updated over a week ago
Automatically Handling Suppressed Buy Boxes
Aura can actually un-suppress Buy Boxes for your Amazon inventory using a simple tweak within your repricing strategy.
Written by Dillon Carter. Updated over a week ago
How to Reprice Differently Against Merchant Fulfilled (MFN) Offers
Want Aura to reprice differently depending if the Buy Box is held by a Merchant Fulfilled or Prime seller? Here's how!
Written by Dillon Carter. Updated over a week ago
Increasing Strategy Performance Using the Maintenance Section
The Maintenance section within Aura's Strategy Builder ensures that you're always getting the most profit possible.
Written by Dillon Carter. Updated over a week ago
How to Create a Simple Repricing Strategy Within Aura

Written by Dillon Carter. Updated over a week ago