To get started, you may utilize the pre-configured Buy Box Targeting strategy in the Strategies builder.
Set your Competition Type to 'Only Buy Box'
Reprice below the Buy Box by $0.03 (or greater, depending on your tolerance)
Set the Maintenance section to "Do Not Reprice." This will hold you at the price where the Buy Box was won indefinitely, until your offer sells out, or the Buy Box either rotates to a different offer. If this happens with stock available, Aura will revert to the Pursuit section to compete as it had previously.
Set your Min prices to 0% ROI
*This equals breakeven for each listing (factoring in your cost and Amazon transaction-level fees).
Apply the strategy
Apply your new strategy to any listings you want to liquidate.
With time, lowering your min prices by ~10% every few days will give Aura additional headroom to reprice lower if needed.
If the current Buy Box offer is underneath your minimum price, your min price is the closest Aura will be able to get. Ideally, your min price is set lower than the current Buy Box, to give Aura the headroom it needs to effectively compete.
To sell beneath breakeven, you'll need to switch from automatic Min prices to manual Min prices. Learn how to manually override your strategy Min price here.
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