All listings require a specific strategy to direct Aura on how you'd like to reprice your listings.
Step 1 — Head to the Strategies page
Select "+ Add strategy" in the upper right.
Step 2 - Select Walmart
Select Walmart for whichever marketplace you're building your strategy for and click continue.
Step 3 - Configure the Competition Section
Currently the only Competition Type available for Walmart is Buy Box targeting so this will automatically be selected for you.
Here you can also select if you'd like to exclude Amazon as a competitor or if you'd like to compete against them.
Step 4 — Review and adjust the Pursuit section
The Pursuit section will tell Aura exactly how you'd like to reprice against the Buy Box.
You may also reprice differently if the Buy Box winner is Walmart themself.
You can select if you'd like to price below, above, or match the price of the Buy Box winner by clicking on the drop down menu.
Buy Boxes do not become suppressed on Walmart listings so you can ignore the Suppressed Buy Box setting.
You will then reach Aura's scenario-based settings. Here, tell Aura how to reprice when the Buy Box matches or goes below your min price.
You may also dictate where your price moves when reaching your own min price, or when out of stock.
Once configured, click Continue in the upper right.
Step 5 — Maintenance section
You are then brought to Aura's Maintenance section.
Here, you may tell Aura how to reprice when winning the Buy Box. Based on best practices on Walmart, Aura will hold you at your BB winning price until it is lost to a competitor.
Due to this, "Do Not Reprice" is the only option available and will be automatically selected.
Click Continue in the upper right.
Step 6 — Add min/max pricing preferences
Next, configure your min/max pricing settings.
You may choose to set these manually, or automatically by Aura. If automatic, you may choose between ROI, Profit Margin, and Fixed Profit calculations.
Min and max prices are unique to you and your preferences. You may always manually override any values set by Aura, at any point.
Click Continue in the upper right once set.
Step 7 — Review and name your new strategy
Last, assign a name to your new strategy.
As a best practice, we recommend a relevant name to the strategy type so you don't need to click into the strategy to check your specific settings. For example "Walmart Buy Box - Price below by 2 cents" would be an example of this.
Click Finish in the upper right to save the new strategy.