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Enabling repricing

How to get Aura actively repricing your listings quickly.

Written by Dillon Carter

Once you've connected your Marketplace and created a Strategy, Aura will require a few more steps before it begins to reprice your listings.

Aura requires the following before repricing can begin:

  1. Confirm the Repricing toggle is enabled on the Marketplaces page — You may see a "Marketplace is either not managed, or repricing has been disabled for this marketplace" error on your listings if this is not yet enabled.

    • If you are on the Early Stage Plan, note that only one marketplace can be repriced at a time. Disconnect one marketplace under the 'Marketplaces' tab to activate repricing.

  2. Add a Minimum Price — either automatically or manually. Setting Minimum prices automatically (via your Strategy settings) will require costs to be saved for listings.

    • If you use InventoryLab (IL) for cost syncing, ensure the integration is properly connected. Refresh your page after connecting to see updated costs.

  3. Assign your Strategy to the listings you want Aura to reprice.

  4. Toggle on Repricing for each listing you want Aura to reprice.

Once you've completed the above steps, Aura will begin updating your prices based on your Strategy settings, while staying between each listings' Min and Max range. Amazon may take additional time to reflect price changes. To ensure you see the most up-to-date data, check in an incognito browser window.

Note: To double-check that Aura is repricing your listings, check the Repricing Activity chart on the Dashboard or the Repricing Activity page. Additionally, Aura will not change prices while it is still importing and populating required listing data. The best way to evaluate Aura’s impact is to compare your sales when Aura is active versus when you’re not repricing or using a different platform. Additionally, Aura temporarily halts repricing for backordered inventory. During this period, Amazon allows purchases with extended delivery estimates, which reduces the likelihood of winning the Buy Box. Once the inventory is checked in and marked as Fulfillable, Aura resumes repricing within the predefined minimum and maximum price range.

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