The first step to repricing your listings is connecting Aura to Seller Central.
This connection allows all listings, listing data, sales metrics, and inventory to import. Once repricing is fully enabled, price changes also rely on this connection.
Additionally, while referral and fulfillment fees are automatically imported via the API, other costs such as purchase, prep, storage, and shipping must be entered manually to ensure accurate pricing and profit calculations.
To add your marketplace, first head to the Marketplaces page. There, click + Add marketplace in the upper right.
Select Amazon, and hit Continue.
You'll then select your region for your marketplace. Clicking Continue will open authentication for Seller Central.
Note: Marketplaces for US, Canada, and Mexico fall under North America.
Click Authorize to Aura within the Seller Central pages you're automatically sent to.
Clicking Confirm will complete the marketplace connection. All listings, listing data, sales metrics, and inventory will begin to import.
You will need to repeat this process for each marketplace region you wish to connect.
Notes:
Seeing a "Failure checking Amazon marketplace participation" error? This usually means the region selected doesn't match your Seller Central account, or Amazon's API is temporarily unavailable. Double check you selected the correct region (US, Canada, or Mexico fall under North America) and complete the Authorize and Confirm steps again. If the error persists and the region is correct, it may be a temporary Amazon-side outage — wait a few minutes and retry.
Depending on the size of the marketplace, this process may take up to several hours.
Ensure all non-automatically imported costs, such as purchase, prep, storage, and shipping, are manually entered into Aura to maintain accurate metrics.
Aura estimates fees, including promotional offers like free fulfillment for the first five units, when setting auto min and max prices. Once Amazon provides final sale metrics, Aura updates the data to reflect accurate sales information.
Delays in receiving fee data can occur if listings are still inbound to Amazon or marked as inactive in Seller Central. This may also result in missing fees and Buy Box data.