Setting Your Minimum and Maximum Prices (Automatic and Manual)

Your minimum and maximum prices play a vital role in how your listings are repriced. Between these values is the range where Aura is authorized to move your price.

In Aura, these values — your min and your max — can be set automatically, or manually.

The min and max price settings are found in the Strategy builder, under the "Min/Max price" section.

Note: Regardless of method, Aura requires min prices to enable repricing.

There are three different methods by which Aura can set your min/max prices. You may also set a profit floor for all three automatic methods.

Aura can calculate these based off of ROI, Profit Margin, and Fixed Profit.

ROI (Return on Investment) — Aura will set your min/max prices based off of your "investment," or your cost. The "return" is the percentage you want to earn back for yourself as profit.

Profit Margin — Aura will set your min/max prices based off of your desired margin. A pre-set percentage of the listing's sale price will be your profit.

Fixed Profit — Aura will add a desired value into your min/max prices as your profit. A flat value is chosen in place of a percentage of cost or sale price. This is ideal for low-cost listings.

Profit Floor — Aura will use a Profit Floor in conjunction with the automatic methods. You may enter a flat profit value if the automatic method calculates a lesser value.

With any of the three methods, your min/max prices account for your item's cost and Amazon referral/FBA fees.

Aura will also take Reduced Profit Ranges into account for your listings.

You may also manually override any automatically-set min/max value in Aura.

Note: A cost is required for Aura to calculate min/max prices automatically.

When Manual is selected, the min/max price fields are left open on each listing.

You may enter min/max prices manually from the individual SKU pages, under Settings, by clicking on the Edit buttons next to each field.

You may also enter min/max prices manually from the Listings page, under the Min Price / Max Price columns.

Note: For listings with MAP prices, be sure to manually set the min price to match the MAP price.