Your minimum and maximum prices play a vital role in how your listings are repriced. Between these values is the range where Aura is authorized to move your price. Setting a minimum price is essential to ensure that your listings remain profitable, as Aura will not reprice below this threshold. While setting a maximum price is optional, features that rely on a maximum price will not function if one is not set, though core repricing will continue to operate.
A common recommendation, for manually set-max prices, is to set the max price 15-20% higher than the current Buy Box price to avoid Amazon pricing errors or listing deactivation.
In Aura, these values — your min and your max — can be set automatically, or manually.
The min and max price settings are found in the Strategy builder, under the "Min/Max price" section.
Note: Regardless of method, Aura requires min prices to enable repricing. Assigning a strategy to a product does not automatically enable repricing. This design ensures that users can verify their min and max prices before updates are made.
Automatic Min/Maxes
There are three different methods by which Aura can set your min/max prices. You may also set a profit floor for all three automatic methods.
Aura can calculate these based off of ROI, Profit Margin, and Fixed Profit.
ROI (Return on Investment) — Aura will set your min/max prices based off of your "investment," or your cost. The "return" is the percentage you want to earn back for yourself as profit.
Profit Margin — Aura will set your min/max prices based off of your desired margin. A pre-set percentage of the listing's sale price will be your profit.
Fixed Profit — Aura will add a desired value into your min/max prices as your profit. A flat value is chosen in place of a percentage of cost or sale price. This is ideal for low-cost listings.
Profit Floor — Aura will use a Profit Floor in conjunction with the automatic methods. You may enter a flat profit value if the automatic method calculates a lesser value.
With any of the three methods, your min/max prices account for your item's buy cost, additional costs, and Amazon referral/FBA fees. Additional costs may include prep, storage, and shipping fees.
Aura will also take Reduced Profit Ranges into account for your listings.
You may also manually override any automatically-set min/max value in Aura. Additionally, Aura pauses repricing when your inventory is out of stock or marked as Reserved. Repricing resumes only when at least one unit is marked as Fulfillable, ensuring that only eligible offers are repriced competitively.
Backordered inventory is held at a steady price to avoid unnecessary downward pressure. Repricing resumes once the inventory becomes Fulfillable. Additionally, if a listing is inactive or out of stock in Amazon’s API, Aura will not reprice it until it is marked Active again.
If you manually change a price outside Aura and it goes out of bounds, Aura will reprice it back within your set min and max range once it receives the latest data.
Additionally, Aura does not sync minimum or maximum prices with Seller Central. If your Seller Central prices differ from those in Aura, Amazon may deactivate your listing. To avoid this, either remove the Seller Central prices or align them with Aura’s settings.
Note: A cost is required for Aura to calculate min/max prices automatically, which can be added manually, via Uploads, or using one of our Integrations. Ensure that all costs, including prep, storage, and shipping fees, are accurately entered to avoid calculation errors.
Aura will utilize the total cost when calculating min/max prices automatically, with the Buy Cost and any Additional Cost(s) added together to equal the total cost. Examples of additional costs include prep, storage, and shipping fees.
Changing the cost price will update auto-calculated min and max prices unless manual values are set.
If Amazon discounts FBA fees, auto-calculated minimum prices may appear below profitability. In such cases, it is recommended to manually override the minimum price to ensure profitability.
Manual Min/Maxes
When Manual is selected, the min/max price fields are left open on each listing.
To revert min and max prices to auto-calculated values, clear the manually entered fields and save them as blank. Aura will then calculate these prices based on your costs and strategy settings.
You may enter min/max prices manually from the individual SKU pages, under Settings, by clicking on the Edit buttons next to each field.
Alternatively, this can also be done via a bulk upload template for multiple listings at once.
Only manually set minimum and maximum prices are included in exported CSVs, while auto-calculated values appear as blank fields. To view both auto-set and manually set prices, use the "All Listings" report.
You may also enter min/max prices manually from the Listings page, under the Min Price / Max Price columns.
Note: For listings with MAP prices, be sure to manually set the min price to match the MAP price.