In this guide, we'll walk you through our recommended starting strategy so that you can get back to sourcing profitable products.
The Buy Box Targeting Strategy
We're big fans of targeting the Buy Box specifically. This strategy comes pre-configured with our most recommended settings, which are pretty plug-and-play (competition type, handling suppressed Buy Boxes, raising prices, ect).
Targeting (competition type)
This strategy targets the Buy Box itself and reprices differently depending on if the seller is Prime, Merchant Fulfilled or Amazon (you'll need to decide how for each type of seller).
How It Reprices
By default, this strategy reprices below by $0.01 but can be changed to what works best for you (Match price of Prime sellers and Price above Merchant sellers by 5%, as an example).
The Maintenance section is set to Raise price by $0.01 as a default. This setting ensures that you're never "winning" the Buy Box while other Buy Box eligible sellers are above your price.
As an example, if you're currently winning the Buy Box at $20 but the next lowest Buy Box Eligible seller is at $25, Aura will raise your price to $24.99 to reclaim potential profits, without simply giving up Buy Box ownership.
Setting Min and Max Values
Setting Min and Max values are purely subjective to each seller. We recommend the automated pricing methods such as ROI, Profit Margin or Fixed Profit. For some sellers manually setting these values makes a lot of sense.
Really think about your inventory and which pricing method works best for you.
After countless onboarding sessions and support tickets, we took our Custom Strategy builder and created the Buy Box Targeting strategy, containing all of our recommendations for users getting started, while also giving you the control to make changes that work best for you as a seller.
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