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Product Page Overview
Product Page Overview

Navigating a specific product page in your account.

Casey Laughinghouse avatar
Written by Casey Laughinghouse
Updated over a week ago

Clicking into a listing from the Listings page or searching for a specific listing brings you to the individual SKU page.

Here, there are three primary sections โ€” Overview, Performance, and Settings.

Overview

The Overview section shows critical listing and sales data.

The Listing subsection provides data on the offer itself. See the listing photo, current price, and Buy Box status here.

The Sales subsection pulls in sales metrics from Seller Central, on a graph view. View revenue, profit, cost, and ROI/margin data here.

As the SKU page timeframe changes, the sales graph will update in real-time.

The Fees subsection shows current fees, calculated profit, and sales rank. As your price changes, the fees and profit will also change.

The Inventory subsection shows the current inventory quantity and status. Hover over the Quantity value for a detailed breakdown of all units.

Performance

The Performance section shows metrics found in the SKU page timeframe.

View price movements, price update volume, units sold, and Buy Box percentage here.

Settings

Settings is where you may make adjustments to the individual listing itself. Click Edit to open any field for changes, before hitting save.

Toggle repricing and Hyperdrive, assign a strategy, and set cost and min/max prices. You may manually override any min/max prices set by Aura here.

You may also set a Manual Price, and add a MAP price for reference, along with any notes.

Note: Min price must be manually set to MAP price for MAP price to apply.

Other Listing Data

Underneath the Settings section, you will find the Replay box. Here, you may view the last offer change timestamp Aura received for this listing.

Click Replay to force an immediate price change based off of the latest competitor data.

You may also change the auto-refresh, the marketplace for the SKU, as well as the date range for the SKU data.

Clicking the ellipsis in the upper right opens added viewing options.

See all offers on the listing, view the Amazon.com detail page, and view listing pricing activity.

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