Aura allows you to reprice differently based on the competition's fulfillment method.

Within the Strategy settings, you can price differently against Prime sellers. This includes any offer that is Fulfilled by Amazon (FBA) or Seller Fulfilled Prime (SFP).

With this enabled, the primary setting above will now be exclusive to non-Prime offers.

If the Strategy is targeting the Buy Box, Aura will now match the price of any FBA offer in the Buy Box. Instead of also matching non-Prime offers, Aura will instead reprice above any in the Buy Box by 5%.

This allows for full control over how Aura reprices against the Buy Box offer, based on who is winning it.

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